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About Madison Plus

Madison Plus’ mission is to cater to the previously under served market for women’s plus size fashion by offering all of her favorite brands in one place. Madison Plus seeks to reach out to this customer though exclusive editorials, trend coverage, hand-picked online shops, and daily blog, presented on a beautiful web platform.

Aimee Cheshire

Aimee Cheshire by Fallon Sinclair and Darren Trentaosta

Growing Up Plus+
Aimee Cheshire: Middle child. Chocolate lover. Cat owner. Newlywed. Shopaholic. Good friend. Late sleeper. Tea Drinker. Quick reader. Over achiever. Shoe collector. Jazz lover. Plus size +.

Growing up plus size meant that I couldn’t find a communion dress. Heck, I couldn’t even find a pair of jeans until I reached the 6th Grade. I lucked out in high school by having to wear a uniform, but the dress down days haunted me. I remember the frustration searching through the mall and hoping that the other plus size girls in school did not pick out the same outfit that I did.

I was accepted into LIM College and was quickly immersed into the NYC fashion industry and received a degree in fashion merchandising. I was fortunate enough to spend a year working under one of New York’s top stylists. She taught me the ins and outs of styling celebrities, creating fashion shows, and campaigns.

Soon after moving to NYC I also entered the world of plus size modeling. One of my most memorable photo shoots was for Marie Claire. In the photograph I appeared without my clothes. To this day I am both proud and excited of my accomplishment to show that a plus size woman can be beautiful in her own flesh.

I then started to work for one of the largest plus size home shopping companies. During my five years with the company I was promoted to a management role. Fully satisfied that I was contributing to the world of plus size fashion, the time came to move on and accomplish bigger dreams.

I dreamed of creating a new way to help women find peace with their clothing and bodies. Women, who like me, struggle with weight and clothing issues each day. I wanted to voice my own opinions, share the knowledge I had learned through talented stylists, designers, professors, and, most importantly, my own personal experiences. I wanted to bring plus size women and fashion together. I look forward to bringing the art of fashion to your life. I will help you find clothes for moods you haven’t even felt yet. MadisonPlus.com is born. Come grow with us. And look stylish while you do it. From head to toe.

Sincerely,
Aimee Cheshire

 

Kari Hansbarger

Kari Hansbarger:  streetwear lover, coffee drinker, design & art enthusiast, yogi, tattoos, grunge gone grown-up, fashion fiend, world traveler, house head, creative director, passionate and insatiable for more.

Kari has spent her 14 year career in design for both print and web, business strategy development, and image consulting where she has worked for fashion and beauty clients like Estee Lauder, Ideeli, Devi Korell, Miguelina, Ellen Tracy, Trish McEvoy, Liz Claiborne, Victoria Secret, Burton Snowboards and American Eagle Outfitters.

As a 13-time Addy winner, Kari brings elegant and effective solutions to to all aspects of brand strategy, information architecture and visual styling for Madison Plus.

 

Contact us at info@madisonplus.com.

7 Comments to About Madison Plus

  1. Tracy Wundrack's Gravatar Tracy Wundrack
    September 25, 2009 at 10:34 am | Permalink

    Aimee – the website looks amazing! Congratulations on your accomplishments!

  2. Chi's Gravatar Chi
    September 28, 2009 at 10:08 am | Permalink

    Aimee you are sooooo beautiful and the site looks incredible-stylish and tasteful. Keep doing your important work, on behalf of us fabulously curvy girls!

  3. February 13, 2010 at 10:01 pm | Permalink

    The site keeps getting better and better. Love to get lost in it for several hours and not even notice the passage of time. Keep up the great work. Look forward to my next adventure in fashion.

  4. Victoria's Gravatar Victoria
    August 13, 2010 at 9:24 pm | Permalink

    Love the fun aspect of the website and target market. Erica, Im very proud of you!

  5. Ashley Fornuff's Gravatar Ashley Fornuff
    December 14, 2010 at 11:05 am | Permalink

    Hi Erica,
    It was great seeing you at the LIM event. Love the website! You guys did a great job, keep up the great work!
    Best Wishes,
    Ashley

  6. May 8, 2011 at 6:34 pm | Permalink

    i find that you have a variety of clothing an style that i like and would like to know where can i find a location of your stores.

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