Madison Plus’ mission is to cater to the previously under served market for women’s plus size fashion by offering all of her favorite brands in one place. Madison Plus seeks to reach out to this customer though exclusive editorials, trend coverage, hand-picked online shops, and daily blog, presented on a beautiful web platform.
Aimee Cheshire by Fallon Sinclair and Darren Trentaosta
Growing Up Plus+
Aimee Cheshire: Middle child. Chocolate lover. Cat owner. Newlywed. Shopaholic. Good friend. Late sleeper. Tea Drinker. Quick reader. Over achiever. Shoe collector. Jazz lover. Plus size +.
Growing up plus size meant that I couldn’t find a communion dress. Heck, I couldn’t even find a pair of jeans until I reached the 6th Grade. I lucked out in high school by having to wear a uniform, but the dress down days haunted me. I remember the frustration searching through the mall and hoping that the other plus size girls in school did not pick out the same outfit that I did.
I was accepted into LIM College and was quickly immersed into the NYC fashion industry and received a degree in fashion merchandising. I was fortunate enough to spend a year working under one of New York’s top stylists. She taught me the ins and outs of styling celebrities, creating fashion shows, and campaigns.
Soon after moving to NYC I also entered the world of plus size modeling. One of my most memorable photo shoots was for Marie Claire. In the photograph I appeared without my clothes. To this day I am both proud and excited of my accomplishment to show that a plus size woman can be beautiful in her own flesh.
I then started to work for one of the largest plus size home shopping companies. During my five years with the company I was promoted to a management role. Fully satisfied that I was contributing to the world of plus size fashion, the time came to move on and accomplish bigger dreams.
I dreamed of creating a new way to help women find peace with their clothing and bodies. Women, who like me, struggle with weight and clothing issues each day. I wanted to voice my own opinions, share the knowledge I had learned through talented stylists, designers, professors, and, most importantly, my own personal experiences. I wanted to bring plus size women and fashion together. I look forward to bringing the art of fashion to your life. I will help you find clothes for moods you haven’t even felt yet. MadisonPlus.com is born. Come grow with us. And look stylish while you do it. From head to toe.
Kari Hansbarger: streetwear lover, coffee drinker, design & art enthusiast, yogi, tattoos, grunge gone grown-up, fashion fiend, world traveler, house head, creative director, passionate and insatiable for more.
Kari has spent her 14 year career in design for both print and web, business strategy development, and image consulting where she has worked for fashion and beauty clients like Estee Lauder, Ideeli, Devi Korell, Miguelina, Ellen Tracy, Trish McEvoy, Liz Claiborne, Victoria Secret, Burton Snowboards and American Eagle Outfitters.
As a 13-time Addy winner, Kari brings elegant and effective solutions to to all aspects of brand strategy, information architecture and visual styling for Madison Plus.
Contact us at firstname.lastname@example.org.