Together Madison Plus and Wilhelmina Models have teamed up for the first ever online plus size editorial that was created, photographed, styled, produced, and modeled by plus size models in collaboration with Madison Plus.
This “Model on Model” concept places the pro models behind the camera and the fresh face models in the spotlight. The pro models from Wilhelmina’s W Curve division are Philippa Allum as the stylist and Becca Thorpe as the photographer. The fresh face models, Jenny Dettner and Erika Demmer, came straight from Germany to shoot with Philippa, Becca, and the Madison Plus team in the hope of achieving their American dream of landing a contract with Wilhelmina.
In the end, Erika and Jenny’s American dream was realized. Both models landed contracts with W Curve. Now that is an MP, and American dream realized, model on model style.
Watch the Behind Scenes Video!
City Style Blues Editorial!

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Stunning work!
wow! ladies, this project is amazing!! Count me in on the next project like this…I can be in NYC in a day or two’s notice!! (I model and do photography.)
wowwwww!!!
this is so cutting edge!! styling is amazing and so refreshing!!
Very well done guys!…polished and tightly produced!!!
Ohmigosh ladies this looks absolutely AMAZING!!!! Shoo, I want so many of the pieces for my big n’ beautiful self!! Fantastic job!
BEAUTIFUL!!!!!!!
Excellent! You should have Robyn Lawley in the next shoot….seriously she is going to be HUGE in 2011…be the first to scoop it! xx
We can make that happen, it has been such a joy watching her career. We would love to get her for a Model Off Duty, have her stop by our office.
- aimee
Your the best Chi! please stop by and say hello. I need my Chi fix. – aimee
Thank You Ashley for all your support. We loved featuring you as a FF and we will be sure to keep you in mind for our upcoming projects. – Aimee
Excellent! Great styling!
Beautiful work as always. You put the best out there. So refreshing to see. Always creative and innovative.