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Ultimo went from advertising with Peaches Geldof and Kelly Brook in their lingerie line to now “real women” in their first ever Ultimo Couture line! The campaign showcases 14 unairbrushed images of women ranging in age from 20 to 53 and sizes ranging from 8 t0 18. The women were chosen from a facebook contest.
Ultimo founder Michelle Mone says “Ultimo Couture dresses are designed for real women, so it made complete sense for us to feature real women in the brand’s first campaign. It is all about championing different shapes and sizes”.
What do you think of the real women campaign for Ultimo?
I think they all look stunning. I love those dresses, so stylish!