This is huge industry news!!!
WGSN is the one of the leading fashion forecasting groups. They issued a press release today announcing a detailed report containing plus size industry information for brands and retailers who are looking to enter the plus size market, or to extend their current offering. Retailers will hopefully start to notice and realize that there is money to be made in the plus world and they are going to have to stop denying its existence. Most importantly, WGSN is now providing tools to aid the fashion industry in terms that they can understand and interpret.
“During our research we picked up on some interesting retail trends: directional fashion chains in the US market in particular are developing plus-size versions of their collections; supermarkets have expanded their plus-size offers; and online has become fertile ground for selling plus size. We expect this market to continue to develop and a more sophisticated and targeted offer to evolve.” says Business Resource Editor, Angela Rumsey
Check out the press release here.




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