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March 10, 2010

Sao Paulo Plus Size Fashion Week Heats Up!

brazil-fashion-week-march-2010

Sao Paulo Plus Size Fashion Week recently showed the Yara Howe line down the runway  The line was received very well and brought about some coversation on why Sao Paulo has a Plus Size Fashion Week.  The organizer of FWPS, Andrea Boschin readily defends himself: “This is not condoning obesity. We have a huge health concern. All models have physical exams today. We are here precisely to combat the prejudice that plump are careless, who are not healthy. ”

PSFW had 10 brands in total that showed for the plus size market.  We are happy to see that Sao Paulo is stepping up to the plate in showing plus size fashion!

yara howe bridal

Mayara-Russi Yara Howe designer

yara howe backstage

What do you think of the looks from the Yara Howe show?


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