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April 30, 2010

Our Visit with Fashion To Figure

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Madison Plus was invited to an exclusive shopping tour of Fashion to Figure’s brand new Bronx location with CEO and Co-Founder Michael Kaplan. Michael’s Fashion to Figure (FTF) business is not only a passion of his but a family right.  His great-grandmother, Lena Bryant, created Lane Bryant. To keep the family tradition going, Michael opened FTF as a nod to his great-grandmother who said back in the 1950’s, “Never ask women to conform their figures to fashion, but rather bring fashion to figure”. With such a rich family heritage in plus size fashion, Aimee and I were thrilled to be able to visit the brand new Bronx location with Michael.

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Upon arriving at the store, located in the Bay Plaza Shopping Center, we found a shining store front with curvy mannequins in the front window showcasing trends like the LBD, graphic blouses, and belted dresses. Entering the store, we were immediately surprised how well the store was merchandised for being a “fast-fashion” retailer with shipments of new product coming in daily, and selling out quickly. The color stories were all defined but blended together perfectly, which is rare for a fast-fashion retailer. The main color stories were a teal-blue, white, and grey story on the right-hand side, and a magenta, black, and white story on the left.  The table-top display had a great deal on tanks (3 for $15), with a nice display of mannequins elevated behind it.

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Another fabulous aspect of the FTF stores is their staff. FTF has talented stylists on hand to help you pick out the perfect outfit for any occasion or even to compliment what you are already wearing. This added stylist experience is unmatched in any other fast-fashion store.

Aimee was given run of the store and I got to play stylist and photographer.  We definitely got carried away putting together so many fabulous looks!

Some highlights were:

Dresses for $36

Tunics for $22

Rompers for $25

And oh-so slimming jeans for $36

And tees for $8

Check out Aimee’s looks and shop from the below links!

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Tee and leggings available only in FTF stores.

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Black Lace Leggings

Fuchsia Strapless Maxi Dress

Linen Strapless Romper

Black Strapless dress and accessories only available FTF stores.

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Aqua Shadow Stripe Tunic

Purple Off-The-Shoulder Tee

Plaid Tunic

Fragile  Virtual Stretch Denim Peddle Pushers

Fragile Virtual Stretch Denim Leggings

Accessories only available in FTF stores

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Basic Black Cami

Fragile Virtual Stretch Denim Leggings

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Floral Blouse and accessories available in FTF stores.

You can take part in the fun!  FTF will be celebrating the Bay Plaza store opening in the Bronx with a party on May 1st! It will be a great chance to meet Aimee of Madison Plus who will be there celebrating the opening!


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8 Comments to Our Visit with Fashion To Figure

  1. April 30, 2010 at 6:03 pm | Permalink

    I seriously can not choose what outfit I like on you best!!!!?????!!!! LUV!

  2. May 1, 2010 at 12:44 pm | Permalink

    You look cute! I am in loooove with that patterned scarf.

  3. May 6, 2010 at 12:23 am | Permalink

    Fashion to Figure has it going on I have been networking with FTF since 2007; however we would love to connect with Mr. Kaplan and start the promotions here in Memphis, TN again! Making dreams come true for the Big,
    Bold and Beautiful Woman I call her the Todays Woman because she is full, fit and fabulous! Check our FTF on our http://www.ajedreamland.com where dreams are made real!

    CEO and Founder
    Anner J. Echols
    http://www.ajedreamland.com
    Swept Away Fashions

  4. May 6, 2010 at 12:25 am | Permalink

    Fashion to Figure is featured on AJE Dreamland’s site. Check them out at http://www.ajedreamland.com where Dreams are Made Real! Must contact Mr. Kaplan ASAP.

    CEO/Founder
    Anner J. Echols
    (901) 650-4955

  5. May 8, 2010 at 5:10 pm | Permalink

    great post as usual!

  6. Janie's Gravatar Janie
    July 13, 2011 at 1:19 pm | Permalink

    For all you FTF lovers, they will be running a daily deal tomorrow with Daily Venus Diva.com!

    Contact: Janie Mackenzie-Cohen
    Daily Venus Diva
    Janie@dailyvenusdiva.com
    856-270-7182

    DAILY VENUS DIVA AND FASHION TO FIGURE TO HOLD 24 HOUR “DAILY DEAL” SALE THROUGH THE “DIVA DEAL FINDER” PROGRAM

    VANCOUVER, WA (July 12, 2011) — Thursday July 14, 2011 at 9:00 a.m. through Friday July 15, 2011 at 9:00 a.m., Daily Venus Diva (DVD) and Fashion To Figure (FTF) will be partnering to offer a “daily deal” to readers and plus-size women everywhere on DailyVenusDiva.com.

    The deal, only available for 24 hours, will allow consumers and all lovers of fashion to purchase a $20 certificate for only $10. Once purchased, consumers will be able to redeem these certificates at FTF either online or in stores to shop the best priced and trendiest plus-size clothing available today.

    “Fashion To Figure offers a huge selection of trendy, in-vogue clothes that any woman would love to be seen in,” said Diva Deal Finder Janie Mackenzie-Cohen. “In a market where it’s difficult to find that sexy little black dress that fits and flatters, FTF has filled a void providing very reasonably priced clothes in styles plus-size women just can’t find anywhere else.”

    Fashion To Figure offers trendy plus-size clothing in sizes 12 – 26 and includes both casual and dress wear. In stores, FTF provides personal stylists to make the shopping experience that much easier. “Stylists are full-fashion experts and at your service always. A personal Fashion Stylist for your time at FTF can make all the difference. Stylists know you and our fashions very well. They can help put together outfits, give advice on what works and what doesn’t work, and guide you on how all our many choices fit.”

    Details: Thursday July 14, 2011 at 9:00 a.m., through Friday July 15, 2011 at 9:00 a.m.
    DailyVenusDiva.com

    About Daily Venus Diva (DVD)
    DailyVenusDiva.com plus-size magazine caters to the more than 40 million women in the United States alone who wear a size 14+. Published online daily and featuring a monthly cover & interview, topics include DVD Fab-Finds, plus clothing & style trends, beauty how-to’s, dating & relationship advice as well as lifestyle, culture and news relevant to today’s curvy woman.
    Our editors and contributing writers bring stories by, for and about women with curves. Whether we’re giving you tips on style or giving you the scoop on your favorite celebrity, Daily Venus Diva makes it easy for you to “Thrive In Your Curves.” Dailyvenusdiva.com twitter facebook

    About Fashion To Figure (FTF)
    FTF provides a trendy full-fashion shopping experience exclusively focused on ladies sizes 12-26. FTF is style by anyone’s definition – a place where everyone wants to shop and where you will find the latest fashions at the very best prices. New fashion arrives every day and personal service is provided by FTF Fashion Stylists. FTF is dedicated to making people’s lives better through providing the ultimate full-fashion shopping experience and was founded by the great-grandsons of Lena H. Bryant, the revolutionary businesswoman and visionary dressmaker who invented full-fashion more than 100- years ago. Go to http://www.fashiontofigure.com for more information.
    ###

  7. March 11, 2013 at 11:39 pm | Permalink

    Fashion to Figure has it going on I have been networking with FTF since 2007; however we would love to connect with Mr. Kaplan and start the promotions here in Memphis, TN again! Making dreams come true for the Big,
    Bold and Beautiful Woman I call her the Todays Woman because she is full, fit and fabulous! Check our FTF on our http://www.ajedreamland.co “where dreams are made real”

  8. March 11, 2013 at 11:40 pm | Permalink

    Fashion to Figure is featured on AJE Dreamland’s site. Check them out at http://www.ajedreamland.co “where Dreams are Made Real” Must contact Mr. Kaplan ASAP.

    CEO/Founder
    Anner J. Echols
    (901) 650-4955

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