Madison Plus » Plus Size Market http://madisonplus.com Your Style Discovered for Plus Sizes Wed, 08 Feb 2012 22:36:49 +0000 en hourly 1 LIM College Class Learns from MP http://madisonplus.com/mp-insider/lim-college-class-learns-from-mp/ http://madisonplus.com/mp-insider/lim-college-class-learns-from-mp/#comments Sat, 09 Oct 2010 14:56:05 +0000 Madison Plus http://madisonplus.com/?p=15518 The Madison Plus studio was happy to welcome LIM College’s Professor Sally Shapiro and her Specialized Markets class to the Madison Plus studio on October 5th.  In the Specialized Markets class, the students learn about the main niche markets in fashion (such as maternity, bridal, and special sizes) and asked MP to speak on the plus size market. Between Aimee and I, we have experience in product development, buying, plus modeling, and now Madison Plus.  Knowing about our experience in the plus market, Professor Sally Shapiro brought her students to the MP office to learn about the plus size market and MP’s role in this market segment.  It was fun to talk to the students about the plus size market and why Madison Plus was created to fill a much needed void.  Take a look at the picture of us with the class!

Many thanks to Professor Shapiro, her class, and LIM College for asking us to speak on the plus size market!

Do you think there needs to be more educational initiatives on the plus size market in the fashion industry?  Share your thoughts!
]]> http://madisonplus.com/mp-insider/lim-college-class-learns-from-mp/feed/ 2 WGSN Realizes the Importance of the Plus Market http://madisonplus.com/mp-daily/wgsn-realizes-the-importance-of-the-plus-market/ http://madisonplus.com/mp-daily/wgsn-realizes-the-importance-of-the-plus-market/#comments Thu, 17 Dec 2009 20:03:45 +0000 Madison Plus http://madisonplus.com/?p=2522 WGSN-01This is huge industry news!!!

WGSN is the one of the leading fashion forecasting groups.  They issued a press release today announcing a detailed report containing plus size industry information for brands and retailers who are looking to enter the plus size market, or to extend their current offering. Retailers will hopefully start to notice and realize that there is money to be made in the plus world and they are going to have to stop denying its existence. Most importantly, WGSN is now providing tools to aid the fashion industry in terms that they can understand and interpret.

“During our research we picked up on some interesting retail trends: directional fashion chains in the US market in particular are developing plus-size versions of their collections; supermarkets have expanded their plus-size offers; and online has become fertile ground for selling plus size. We expect this market to continue to develop and a more sophisticated and targeted offer to evolve.” says Business Resource Editor, Angela Rumsey


Check out the press release here.
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